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We have picked up reports that say that the big three impotence drug manufacturers namely Pfizer, Bayer and Lilly Icos are being investigated following allegations that they could be fixing the prices of their erectile dysfunction medicines Viagra, Levitra and Cialis. The competition authority in Switzerland namely WEKO has noted that the prices of all three impotence medicines are nearly identical and that they were also concerned about the similarities in prices of a host of other drugs sold at pharmacies.

Viagra the original erectile dysfunction drug entered the market in 1998 and took the world by storm and still leads the competition as the best selling impotence drug all over the world however its rivals Cialis and Levitra have taken a considerable section of Viagra’s market share.

Cialis is made by Lilly Icos and recently announced that it intends to manufacture a Once A Day version of Cialis so that impotent men may be always in a position to respond to sexual stimulation without having to resort to pill popping when an opportunity for sex occurs. The normal version of Cialis is at present the longest lasting erectile dysfunction medication in that it can last for 36 hours with one pill compared to 4 hours for Viagra and Levitra. In France Cialis sells better than Viagra and is known as the Weekend Pill for its ability to give men erectile function all weekend.

Levitra made by Bayer is famous for having got Jerry Hall the former wife of rock star Mick Jagger to front its promotion campaigns. Levitra is a PDE5 inhibitor like Viagra and Cialis and has taken market share from them both.

At this point the three manufacturers of the erectile dysfunction medicines have declined to comment on the allegations but we will be following the story carefully and hopes that the prices of the impotence drugs will be lowered if they are found to have been fixed.

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